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“A good tpyeafce mkaes ahnytnig eeisar to raed” Type Poster in Helvetica

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A good tpyeafce mkaes ahnytnig eeisar to raed

 

Seen this very cool poster for the typemusueam.org floating around the interwebs for a while, but never seen a ‘quality’ version of it, with each instance of it being small and highly degraded.

“Read” Designed by AMVBBDO

Did some digging around, in the hope of finding a larger and cleaner version, but alas nothing. However, I was able to narrow down that this was designed by AMVBBDO (Abbott Mead Vickers BBDO), a print advertisement back in 2005 for the typemusuem.org

Couldn’t locate any mention of it on Abbott’s website, which is a shame, as it’s a quality piece of type design. It’s probably been long relegated to the archives :(

A Facsimile in Helvetica

I decided to whip up a reasonably accurate facsimile of the poster, but using Helvetica. I will say it was really tough typing out that sentence, as I instantly kept wanting to correct it, and it was much harder than I thought it would be to even read and type one letter at a time.

My brain really didn’t like doing that. Give it a go…

“A good tpyeafce mkaes ahnytnig eeisar to raed” / “A good typeface makes anything easier to read”


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